Privacy policy

Veloura Home – Privacy Policy

Last updated: 2 September 2026

Veloura Home respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how Veloura Home collects, uses, stores and shares personal information when you visit or purchase from our website.

We aim to handle personal information in accordance with applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, together with applicable electronic marketing and cookie rules.

1. Who We Are

Veloura Home is responsible for the personal information we collect and use in connection with our website and services.

Business name: Veloura Home
Address: 124 City Road, London, EC1V 2NX, United Kingdom
Email: contact@velourahomeuk.com

If you have any questions about how we use your personal information, please contact us using the details above.

2. Information We Collect

We may collect the following types of personal information:

Information you provide to us

This may include:

Your name
Billing and delivery address
Email address
Telephone number
Order and purchase information
Products purchased
Payment and transaction information
Information you provide when contacting customer service
Information relating to returns, refunds, exchanges or complaints
Any other information you voluntarily provide to us

We do not normally receive or store your full payment card details. Payments are generally processed by the payment provider selected at checkout.

Information collected automatically

When you visit our website, certain information may be collected automatically, including:

IP address
Browser type
Device type
Operating system
Pages viewed
Website interactions
Referring website or source
Approximate location derived from IP address
Cookies and similar technologies

The information collected depends on the Shopify settings, applications and services connected to our store.

3. How We Use Your Information

We may use personal information to:

Process and fulfil orders
Arrange delivery
Provide customer support
Respond to enquiries
Process returns, refunds and exchanges
Communicate with you about your orders
Prevent and detect fraud and misuse
Maintain and improve our website
Administer our business
Keep appropriate business, accounting and transaction records
Comply with legal and regulatory obligations
Send marketing communications where permitted by law
Measure and improve our marketing where appropriate
Protect our business, customers and website

We will not use your personal information for purposes that are incompatible with the purposes described in this Privacy Policy unless permitted or required by law.

4. Our Lawful Bases for Processing

Where required by UK GDPR, we rely on one or more lawful bases for processing personal information.

Contract

We may process information because it is necessary to enter into or perform a contract with you, such as processing your order and arranging delivery.

Legal obligation

We may process information where necessary to comply with a legal obligation, including accounting, tax, fraud prevention and other legal requirements.

https://www.shopify.com/legal/privacy

https://privacy.shopify.com

Legitimate interests

We may process information where it is necessary for our legitimate interests, provided those interests are not overridden by your rights and freedoms.

Our legitimate interests may include operating and improving our business, providing customer service, preventing fraud, maintaining website security and improving our products and services.

Consent

Where the law requires consent, we will ask for it.

Where processing is based on consent, you can withdraw your consent at any time.

5. Shopify

Our online store is powered by Shopify.

Shopify provides the ecommerce infrastructure used to operate our website, process orders and support other functions of our store.

Information processed through Shopify may include customer, order, transaction, website and technical information.

Shopify may process personal information in accordance with its own privacy terms and policies.

6. Shopify Collective and Fulfilment Suppliers

Some products sold through Veloura Home may be sourced through Shopify Collective.

Under this arrangement, products may be held and fulfilled by independent suppliers rather than directly by Veloura Home.

Where necessary to fulfil your order, we may share relevant customer information with the supplier or fulfilment partner responsible for the order.

This may include:

Your name
Delivery address
Email address
Telephone number, where required
Products ordered
Order information
Delivery information

We only share information that is reasonably necessary for order fulfilment, delivery, customer service, returns or related purposes.

Veloura Home remains your point of contact for orders placed through our website.

Shopify Collective and supplier arrangements do not remove or reduce your rights under applicable UK data protection or consumer law.

7. Payment Providers

Payments are processed using payment services made available through our Shopify checkout and other payment providers we enable.

Payment providers may process information necessary to authorise and complete transactions and to prevent fraud.

We do not normally have access to your complete payment card number.

Payment providers may process your information according to their own privacy policies.

8. Delivery and Service Providers

We may share relevant information with delivery companies, couriers, fulfilment providers and other service providers where necessary to provide our services.

For example, a delivery provider may receive your:

Name
Delivery address
Contact details
Order or delivery information

These providers should only receive information necessary to perform the services they provide to us.

9. Marketing

Where permitted by law, we may send you information about Veloura Home, including products, offers and promotions.

You can unsubscribe from marketing communications at any time by:

Using the unsubscribe link in a marketing email; or
Contacting us at contact@velourahomeuk.com.

We will respect your marketing preferences.

We will not rely on consent where another lawful basis is permitted and appropriate under applicable law.

10. Cookies and Similar Technologies

Our website uses cookies and similar technologies.

Some cookies are necessary for the operation, security and functionality of the website.

Other cookies or similar technologies may be used for purposes such as analytics, advertising, personalisation or measuring website performance.

Where consent is required for non-essential cookies or similar technologies, we will seek consent in accordance with applicable law.

You may be able to manage cookie preferences through our website and/or your browser settings.

Because the cookies and technologies used by our store can change, we may update our cookie information when necessary.

Shopify Network Intelligence and Enhanced Services

Our store is hosted by Shopify. Shopify processes personal information relating to your interactions with our store, including information collected when you browse, purchase products, or otherwise interact with our website.

Where Shopify Network Intelligence and related Enhanced Services are enabled, Shopify may securely use information from your interactions with our store together with information from interactions with Shopify and other Shopify merchants. This helps Shopify provide and improve services such as personalisation, analytics, advertising, store performance, and other features that help us operate and improve our business.

Information relating to your activity on our store may be shared with Shopify and with third-party service providers, including providers that may be located outside the United Kingdom. This processing and sharing may be necessary to provide, maintain, improve and personalise Shopify services and Enhanced Services.

Shopify does not make your customer information available to other merchants. Shopify may use information from interactions with our store together with information from other Shopify merchants and Shopify to generate insights and provide Enhanced Services.

For more information about how Shopify collects, uses and protects personal information, please see Shopify's Consumer Privacy Policy: https://www.shopify.com/legal/privacy

If you are in the UK, EEA or Switzerland, Shopify provides additional privacy rights and controls in relation to Enhanced Services. You can learn more about these rights, including how to object to or withdraw consent for certain processing by Shopify, through the Shopify Privacy Portal: https://privacy.shopify.com

Where consent is required for certain cookies, advertising or other non-essential processing, we provide appropriate privacy and consent controls through our store's privacy settings. You can change your privacy choices where applicable.

. Analytics and Advertising

Depending on the services enabled on our store, we may use analytics, advertising or measurement technologies to understand how visitors use our website and to improve our marketing.

Our store also uses Shopify sales channels and may use Facebook and Instagram services provided by Meta.

Where these services process personal information, they may process information in accordance with their own privacy policies.

Where legally required, we will obtain appropriate consent before using non-essential tracking technologies.

12. Who We Share Your Information With

We may share personal information with:

Shopify
Shopify Collective
Independent suppliers and fulfilment partners
Payment providers
Delivery and courier companies
Customer service and communication providers
Website, technology and hosting providers
Analytics and advertising providers
Professional advisers, where necessary
Regulators, government bodies or law enforcement where legally required
Other organisations where necessary to comply with the law or protect our legal rights

We do not sell your personal information.

We aim to ensure that information shared with third parties is limited to what is reasonably necessary for the relevant purpose.

13. International Transfers

Some of the organisations that process personal information for us may operate outside the United Kingdom.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is made in accordance with applicable UK data protection law.

This may include relying on an adequacy regulation or appropriate contractual or other safeguards where required.

14. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

Different information may be kept for different periods.

For example, we may retain order, transaction and accounting information for as long as necessary to comply with tax, accounting, legal and regulatory obligations.

We may also retain certain information where necessary to deal with disputes, complaints, fraud prevention or legal claims.

When information is no longer required, we will take reasonable steps to securely delete or anonymise it.

15. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no online transmission or storage system can be guaranteed to be completely secure.

16. Your Data Protection Rights

Depending on the circumstances and applicable law, you may have rights including:

The right to access your personal information
The right to have inaccurate information corrected
The right to request erasure of your information
The right to request restriction of processing
The right to object to certain processing
The right to data portability in applicable circumstances
The right to withdraw consent where processing is based on consent
Rights relating to certain automated decision-making and profiling

You may also have an absolute right to object to direct marketing.

If you wish to exercise a data protection right, contact:

contact@velourahomeuk.com

We may need to verify your identity before responding to certain requests.

We will respond within the time period required by applicable law.

17. Complaints

If you have concerns about how we handle your personal information, please contact us first:

Email: contact@velourahomeuk.com

You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO).

ICO website: https://ico.org.uk/

18. Children's Privacy

Our website is not intended to knowingly collect personal information from children.

If you believe that a child has provided us with personal information, please contact us so that we can take appropriate steps.

19. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices of third-party websites.

We recommend reviewing the privacy policy of any third-party website you visit.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, technology, legal requirements or the services we use.

When we make changes, we will update the "Last updated" date at the top of this Privacy Policy.

Where required by law, we will provide additional notice of significant changes.